Our approach was to use Joseph Campbell's Hero's journey narrative structure as a research methodology and project presentation tool to visualize the future in terms of technology, economy, society, and mobility. We selected to focus our research on Austin Texas and our persona was Recardo.
In an innovative green city like Austin Texas. Autonomous transportation will be a trend and subscription based transportation will benefit middle to high class individuals like Ricardo. To reach this market we present Cadillac's subscription based program called the Cadillac Eminence Program. Users with a subscription will get picked up and dropped off, simply by sending a request from their phone.
We designed the Cadillac Crown Jewel for users like Ricardo. It's fully autonomous, It responds to the user's identity through latest technologies in biometrics. Each feature is at an aim to make the user feel in control which is a part of Cadillac's brand.
TechCrunch: "Cadillac’s Book is a subscription car service that gives luxury customers options" Jan 5, 2017
Yahoo: "GM's Cadillac to start car subscription concierge service in NYC" Jan 5, 2017